Global branding of a new bourbon
The background
Beam Suntory had never before brought its American and Japanese cultures together in a single product. We were thrilled to have the opportunity to bring it to life.
“The bourbon that redefines bourbon” set the tone for this landscape-changing whiskey, translating a partnership between legendary masters into a brand that would pique the interest – and taste buds – of global whiskey explorers.
- Art Direction
- Copywriting
- Design
- Brand Positioning
- Brand Messaging
- Brand Naming and Identity
- Consumer Research
- Shopper Marketing
- Cinematography and Videography
- Photography
Insights
Strategic brand design
Led by sophisticated brand strategies, we brought to life the global branding of this new bourbon with a comprehensive visual identity system.
We launched the brand across a range of online and offline touch points, including a content-rich online experience providing consumers and trade with successive layers of the unique Legent story.
Trade selling tools
On-premise brand building materials
We brought the Legent brand to life in a way that our most important potential advocates could see, feel, smell and – of course – taste. These tools were designed to educate and intrigue consumers while introducing the new bourbon among whiskey drinkers.
A brand is born
The strength of collaboration
“I am so incredibly grateful for this team. We couldn’t have asked for a better set of agency partners to build this brand together with.”
– Jon Marks
Marketing Director | Super Premium Whiskey Beam Suntory
Contact
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